BEIRUT BAKERY

For Beirut Bakery, a Paris-based family catering service, Gioca Studio developed a set of illustrated T-shirts designed as an extension of the brand’s universe. Rooted in Lebanese culture but approached through a contemporary lens, the illustrations bring together everyday symbols, food references, and architectural details that echo Beirut Bakery’s generous and vibrant identity.

The visuals blend bold colors, soft lines, and retro-inspired compositions, creating wearable pieces that feel both nostalgic and fresh. Designed to live beyond the kitchen, the merch acts as a visual storytelling tool — translating Beirut Bakery’s values of warmth, craft, and modern Mediterranean cuisine into graphic form.