LEEKA

Most running apps focus on individual performance tracking, while community-based platforms often lack structure and long-term commitment. Preparing for a race can feel isolating, even when thousands of runners share the same goal.

Leeka bridges the gap between training and community by connecting runners preparing for the same race, aiming for the same pace, and living in the same city. Through shared training plans, coordinated sessions, and dedicated crews, the app transforms race preparation into a collective experience.

We developed the visual identity and creative direction for Leeka, building a brand system rooted in movement, connection, and collective energy. Inspired by the rhythm of running crews and the fluidity of motion, the identity was designed to feel dynamic, social, and performance-driven while remaining approachable and community-focused.

From the logo system to the wider visual language, every element was created to reflect the idea of runners moving together toward a common goal — same race, same pace, same city.